Is mytheresa.com breaking the cardinal rule of not wearing white after Labor Day?
On October 18th, mytheresa.com will exclusively launch the first ever Off-White™ 3.0 sneaker created for women. The iconic men’s favorite will be available in three colorways, each characterized by the Off-White™ orange tags. The exclusive collection includes an industrial belt, a binder clip bag, and a sculpture bag.
So, no, mytheresa.com and Off-White™ Creative Director Virgil Abloh are not breaking the rule. They are not even bending it even with the play with words. After all, the Off-White™ orange tags just made it off-white!
Speaking about this exclusive collaboration, Virgil Abloh said, “This collection of accessories and sneakers are core to the brand’s DNA and represent the balance of street and chic.”
The exclusive Off-White™ x mytheresa.com capsule collection will be available on mytheresa.com on October 18th and will be presented within a special campaign featuring Influencer streetstyle images. Price ranges from $157 – $768 USD.
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