Oscar winner Paolo Sorrentino Directs New Missoni Perfume Advertising

missoni perfume videoAngela Missoni chose Oscar winner Paolo Sorrentino to direct the new commercial for MISSONI Eau de Parfum, starring actress and host of the 72nd Cinema Festival in Venice, Elisa Sednaoui.

Missoni Eau de Parfum is a fragrance for women who live in the now. Women who are expressions of freedom, energy and joy, the ability to take each day as it comes and make the most of every situation.

The delicate olfactory notes of jasmine and the sensuality of mahonial are wrapped in the warmth of woods and the sweetness of Tonka beans, with the energy and joie de vivre of Italian citrus rounding up the bouquet. The result, much like Missoni’s legendary knits, is a perfect fit.

Angela Missoni curated all aspects of the new fragrance, including the design of the bottle, which is inspired by the ancient art of Murano blown glass.

As fluid and slinky as knitted fabric that wraps softly around a woman’s body, as subtly nuanced as its ingredients, Missoni Eau De Parfum is feminine, sensual and filled with all the unmistakable style of the Maison Missoni.

A fragrance like no other deserves a director like no other: Academy Award winner Paolo Sorrentino is the eye behind the camera in ad campaign for Missoni Eau de Parfum, a project that is entirely made in Italy, from the concept down to the details.

Shot at dawn in a villa on the northern stretch of the Appia Antica road in Rome with the help of a 70-strong cast of dancing actors, the video advertisement draws on Sorrentino’s surreal, irreverent side and stars Elisa Sednaoui as a woman who will not be sidelined and is willing to dance to the rhythm of her own music.

The music was specifically produced for Missoni by Sorrentino himself. The perfect embodiment of the free-spirited, ironic and unconventional Missoni woman for whom the fragrance was designed.

In the ad, Sednaoui wears in a Vintage Missoni dress that matches the colour palette of the bottle, much like the rest of the video, which is shot in the warm tones of a new summer day just about to begin. The matching set decor is, of course, Missoni Home.

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