Fashion

Paris Hilton x Boohoo Collection Now Available Online

As announced, international e-tailer boohoo.com and Paris Hilton have collaborated for a summer collection that references a range of iconic trends that Paris Hilton started herself in the early 2000s.

Now, the wait is over! The highly anticipated Paris Hilton x boohoo collection is available globally beginning June 20 on boohoo.com.

For the 70-piece collection, Paris Hilton co-designed a range of ready-to-wear and swimwear that recreate her favorite trends and fashion moments since the turn of the new millennium, including animal prints, slinky metallics, palm prints inspired by her home town of Beverly Hills, all pink everything, and cheeky slogan pieces that boast her famous mottos like “That’s Hot”. The product retails for under $100.

Carol Kane, CEO and Co-Founder, boohoo.com, commented, “Paris [Hilton] is everything the boohoo girl is. Shot in her hometown of Beverly Hills, Los Angeles, the campaign embodies all the fabulous trends from the early 2000s that Paris Hilton is best known for, giving a nod to her own style that we think our customers will really love.”

The collection was brought to life in a campaign shoot which took place in Los Angeles at a private home in Beverly Hills, styled by Sammy K, and photographed by Charlotte Rutherford. Paris Hilton is seen wearing standout styles from the collection, and even poses with her famous dogs Diamond Baby and Princess.

Additional elements from the campaign include throwback flip phones, a vintage pink convertible, and flashy accessories to complement the full boohoo.com looks.

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