Priscilla Presley Launches the Priscilla Presley Jewelry Collection on QVC

LOS ANGELES, Aug 4, 2010 / — She captured the world’s attention when Elvis Presley fell in love with her. And though the King of Rock & Roll casts a long shadow even after his death, Priscilla Beaulieu was not just Mrs. Elvis Presley. To the world, she is Priscilla Presley, legendary style icon, actress, businesswoman, designer, author and mother.

And while her peers are already thinking of retirement, Priscilla Presley continues to be very active. Today, she announced a new business venture – the launch of The Priscilla Presley Jewelry Collection on QVC.

To be launched on Monday, August 9 at 9 AM (ET), The Priscilla Presley Jewelry Collectionwas inspired by personal stories and experiences from her extraordinary life. The collection includes necklaces, earrings, rings and bracelets with bold and glamorous designs that incorporate the icon’s signature rock n’ roll style.

“Stunning jewels have long been a healthy obsession of mine and I’m thrilled to create a collection that truly captures the stylistic essence of where I have been in life and where I would like to venture on to next,” says Presley. “It is my hope that this very special collection will add a little unconventionality and exquisite beauty to women’s day-to-day.”

The Priscilla Presley Jewelry collection will be available through QVC starting August 9 at QVC.com or 1.800.345.1515.

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