Ready-to-Care: A Bold New Line of Facial Tissue from Kleenex and Betsey Johnson

Betsey Media Day_6Innovative as always, Betsey Johnson does it again as she collaborates with Kleenex Brand when together they launch “Ready-to-Care” Collection, a bold new line of facial tissue designed to inspire self-expression.

The “Ready to Care” Collection, which includes a mix of bold, eye-catching designs, transforms a multi-functional product into a must-have statement piece that excites the creative side in all of us, inspiring new uses for the product and packaging.

“I am so excited to announce my product collaboration with Kleenex brand – our designs are bright, bold, pretty and punk! The product assortment is perfect for all of my Betsey babes,” said Betsey Johnson. “

I’ve always loved the product, but this line is about more than just the tissues – the boxes are perfect to hold makeup brushes and the wallet packs can hold all of your cards! I can’t wait for everyone to get their hands on this rockin’ line,” added Johnson.

Kleenex brand worked closely with Johnson to marry her vibrant designs with the soft and practical tissue to deliver a unique product meant to inspire personal expression – from customizing boxes with your own chic touch, to giving you new ways to share Kleenex brand products in your life, whether it’s at home or on the go.

The new line includes the following package designs:

  • Zip It: “Rock on” with this bold design featuring Betsey’s most wild prints.
  • Kiss Me: This design is sprinkled with vintage floral and sealed with a kiss from Betsey.
  • I Heart Betsey: If you’re mad for mod, channel your inner flower child with this design.
  • Seeing Spots: This print brings an animal magnetism to your décor. It’s a classic Betsey print that appeals to the rocker and the feminine customer.

To find Betsey Johnson designs at the nearest participating retailers, visit Kleenex.com/Betsey.

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