‘Hard Candy Fitness’ is an innovative global fitness brand which was founded in 2010 by Madonna in collaboration with ‘New Evolution Ventures’, worldwide leader in the development of fitness clubs.
‘Hard Candy Fitness’ is already present in Moscow, Saint Petersburg, Santiago de Chile, Sydney, Mexico City and Rome.
The outfits for the club’s staff were created exclusively and inspired by the ‘Roberto Cavalli GYM’ Fall/Winter 2013-14 collection. They will be worn by:
– The Men’s and Women’s Fitness Team
– The Men’s and Women’s Personal Trainers Team
– The Men’s and Women’s Reception Team
Personalized with both the Roberto Cavalli GYM’ and ‘Hard Candy’ logos, the clothing is created with technical textiles, adapted to the functionality of the garments, or Lycra, triacetate and stretch cotton, in the colors black and gold.
The collection is completed by the canvas baseball hats.