LOS ANGELES, Jul 1, 1999/ FW/ --- Welcome to Room Service! A monthly column that offers unmeasurable insights into the visual display and merchandising industry.

This column will be dedicated to understand how the industry works from designer, vendor and retailer, to the consumer point of view. A column that offers an interesting perspective challenging our senses in an industry that is concerned in how things look and feel, what attracts our attention and creates an atmosphere that engages the client.

On the horizon there is a company with a definite edge. A company presenting retail design solutions, from challenge to concept to successful implementation. In our first article, we would like to brief you on Greneker, an established manufacturer of mannequins, visual merchandising and display items, store fixtures and store environments. A customer orientated company offering new and radical approaches, to visual merchandise and display designs.

Greneker uses a combination of elements: products, materials and design. To create fresh, original and exciting looks for their clients. In a market where most things are equal, Greneker, respecting their clients philosophy, creates environments that fuel the curiosity, with fixtures that allow and inspire an ever changing landscape. Dramatic lighting, dazzling displays, sensitive to color and materials with careful application to form and function.

Greneker is synonymous with creative environments. What began 60 years ago as a small visual arts company has grown into an international source of design and fabrication for the retail theme park, hotel, casino, museum, furniture and destination entertainment industries.

Greneker's 150,000 square foot facility in Los Angeles and affiliated facility in the East Coast, employing over 120 highly skilled artisans and production team members. Greneker supports hundreds of clients production needs, including the Disney Stores, Warner Bros. Studio Stores, Blockbuster Music, Universal Studios, Sony Development, World Footlocker and Tommy Hilfiger to name just a few. This has been accomplished with concept design, value engineering and custom fabrication.

Greneker provides clients with design and fabrication solutions for even the most difficult of opportunities. Their staff of concept designers, design engineers, material specialties and experienced production managers, create and fabricate project concepts through working drawings and final assembly . Each construction detail is developed to insure longevity and in a field of stability , the results of Greneker's design vision and detailed fabrication methods are products that meet the customer's needs and expectations.

In an industry marked by expression, driven by trends, Greneker's timeless creative impetus is a force to be reckoned with.

Greneker's mission is to:

• Provide visually stimulating retail components, themed environments.
• Support clients with creativity, quality and on time performance.
• Create and fabricate exciting large scale three dimensional sculpted theming and architecture ornamentation.
• To assist clients in creating environments that stimulate sales, and have longevity of appeal to draw their customers for repeat business while increasing length of stay.

For more information on Greneker please call (323) 263-9000.