Spotlight: MGM Store
By: Ian Proetta
Photos below: MGM Store
Photos courtesy of MGM Store
LOS ANGELES, Apr 21, 2000/ FW/ --- MGM is reshaping the junior store
environment as we know it today with Interactive elements, technology, and dynamic
decor objects creating an atmosphere where teens want to hang out and
not just shop but a place they can socialize and be entertained.
Large graphics, furniture, lighting design and textured surfaces evoke the personality of the product.
Highly stylized and dynamic elements such as display units on roller skates
captures the essence of the junior market today. A curvilinear bar with pink
coasters offer the visitors a "Cool Pink Drink!"
MGM consumer products: Pink Fun products offering comfort, utility and style are presented by MGM to the youth market.
Fun shaped and upbeat elements creates an atmosphere where teens can hang out and not just shop.
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