FW HOME   |    BLOGS   |    MEMBER LOG IN   |    SUBSCRIBE

Tourism Authority Hopes Harry Potter Mania Will Draw Visitors Back to Britain
By: Jenny Bailly
Photo below: Harry Potter & The Sorcerer's Stone (PC)
Photos courtesy of amazon.com

NEW YORK, Nov 16, 2001/ FW/ --- Can young Harry Potter work his quirky magic on the British tourism industry? Between last year's foot-and-mouth disease and current wartime air travel fears, business has been way down for quite some time in the UK. But even the British Tourist Authority is hoping to capitalize on Potter mania.

The group has created a map called "Harry Potter and the Philosopher's Stone: Discovering the Magic of Britain" (it's only called Sorcerer's Stone in the U.S.) to help guide visitors to the historic sites used in the film, which was shot entirely on location in the UK. The film premiered in London earlier this month, and will hit theaters all over the U.S. tomorrow (some theaters are even providing 12:01am screenings tonight).

King's Cross Station's platforms 4 and 5, for example, were used as platform 9 3/4, where the first-year wizards caught the Hogwarts Express. The Hogsmeade station is in fact a station in the moorland village of Goathland on the North Yorkshire Moors Railway. The cloisters of Gloucester Cathedral were transformed into the Hogwarts School of Witchcraft and Wizardry, and pupils played Quidditch in front of the medieval exterior of Alnwich Castle on the England/Scotland border.

The extensive map also encourages visitors to discover non-film related mystical, magical sites in Britain, and offers sections on giants, ghosts and dragons. The famous Loch Ness lake, the Isle of Man, sites associated with the legend of King Arthur, and ghost walks in York and Edinburgh are all included.

About 500,000 copies of the map have been printed in English, Dutch, Italian, German and Spanish. In the U.S., call 1-866-4-HEDWIG for a copy. You will also find a version online at http://www.visitbritain.com/moviemap/.

 

Previous: Liz Tilberis' Jewelry and Couture Clothing Up For Auction Next: The Queen's New Clothes
Start Room Service End Room Service

Last updated Nov 16, 2001 fashionwindows.com,Inc© 1997-2008

Home | Windows Gallery | Visual Merchandising | Fashion Designers | Mannequins |

Another page maintained by
Sheiglagh© the AI Program.
Terms of Use | Privacy Policy
Sheiglagh All content copyright 1997-2008
All rights reserved.
FashionWindows.com,Inc.