Tourism Authority Hopes Harry Potter Mania Will Draw Visitors Back to Britain
By: Jenny Bailly
Photo below: Harry Potter & The Sorcerer's Stone (PC)
Photos courtesy of amazon.com
NEW YORK, Nov 16, 2001/ FW/ --- Can young Harry Potter work his quirky magic on the British tourism
industry? Between last year's foot-and-mouth disease and current wartime air travel fears,
business has been way down for quite some time in the UK. But even the British Tourist
Authority is hoping to capitalize on Potter mania.
The group has created a map called "Harry Potter and the Philosopher's Stone: Discovering
the Magic of Britain" (it's only called Sorcerer's Stone in the U.S.) to help guide visitors
to the historic sites used in the film, which was shot entirely on location in the UK. The
film premiered in London earlier this month, and will hit theaters all over the U.S. tomorrow
(some theaters are even providing 12:01am screenings tonight).
King's Cross Station's platforms 4 and 5, for example, were used as platform 9 3/4, where the
first-year wizards caught the Hogwarts Express. The Hogsmeade station is in fact a station
in the moorland village of Goathland on the North Yorkshire Moors Railway. The cloisters
of Gloucester Cathedral were transformed into the Hogwarts School of Witchcraft and Wizardry,
and pupils played Quidditch in front of the medieval exterior of Alnwich Castle on the
England/Scotland border.
The extensive map also encourages visitors to discover non-film related mystical, magical
sites in Britain, and offers sections on giants, ghosts and dragons. The famous Loch Ness
lake, the Isle of Man, sites associated with the legend of King Arthur, and ghost walks in
York and Edinburgh are all included.
About 500,000 copies of the map have been printed in English, Dutch, Italian, German and
Spanish. In the U.S., call 1-866-4-HEDWIG for a copy. You will also find a version online
at http://www.visitbritain.com/moviemap/.
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