NEW YORK, Dec 15, 2001/ FW/ --- The Victoria's Secret fashion show on November 13 not only drove the crowds in Bryant Park wild, it also drove hordes of inquiring minds to the lingerie purveyor's website.

Those not lucky enough to be there in person, or catch the ABC telecast of the event two days later, apparently logged on that week for a glimpse of thong-clad supermodels that included Gisele and Tyra Banks.

According to Internet audience measurement service Nielsen/NetRatings, the traffic on victoriassecret.com doubled for the week ending November 18. Unique visitors climbed to 423,000, compared with only 212,000 the previous week.

The site offers streaming video highlights of the show, as well as a photo gallery and a special collection of backstage snapshots, featuring models in robes and curlers chatting on their cell phones. Visitors, 52 percent of whom were male, spent an average of 10 minutes on the site.

"The streaming video and photo gallery of the event provided additional content for surfers, while enticing these potential consumers into buying the products featured during the fashion show," explains Lisa Strand, director and principal analyst of NetRatings.

The Fashion Boutique portion of the site's fashion show coverage section lets visitors purchase the sequined bras and panty's featured on the runway.