At the event, movie buffs experienced their own form of stardom as participants had the chance to set a new Guinness World Record™ for continuous movie watching.

And it appears a dozen lucky contestants will be on their way to the record books. Out of the original 34 contestants, 12 people lasted the duration, watching 28 movies for a total of 53 hours, 22 minutes. The prior Guinness World Record was 50 hours, 55 minutes and was set in Bangkok, Thailand, in February 2000.

Those seeking to set the new record had to stay awake for the entire event and watch every movie, from the beginning sequence to the final credits.

The movie madness began March 1 at 9:30 a.m. and ran continuously until March 3 around 7 p.m. Five-minute breaks were allowed after each movie and a 15-minute break after every third movie.

Throughout the weekend, a total of 585 pounds of ACT II popcorn was popped then consumed by movie buffs, who packed the theater around the clock.

Record-breakers received a year's supply of ACT II® Microwave Popcorn, and they will be featured on special packages of ACT II Microwave Popcorn.

Pending approval, they also may receive recognition as the new record holders of the Guinness World Record for continuous movie watching.