Survey: Women Say Giving Lingerie for Valentine's Day is Sexy and Romantic
Photo below: Sara Lee Intimate Apparel Hanes Her Way for Valentine's Day
Photo courtesy of Hanes
DALLAS, Feb 11, 2002/ FW/ --- According to a Valentine's survey by Hanes
Her Way intimates, 69 percent of women said that receiving lingerie as a gift
was "romantic" and "sexy."
36 percent of the respondents said they are hoping to receive lingerie for Valentine's Day.
But don't look for any direct hints -- less than 30% of the women surveyed said they actually asked
or hinted for lingerie.
"Choosing lingerie for that someone special can be difficult, but there
are a few guiding principles," said Marcia Clark of Hanes Her Way.
"Matching sets are very popular, especially with color -- it's both fun and flirtatious.
Underwire styles and push-up bras also are popular because they shape and
enhance the bustline. Lastly, once you've narrowed your search, choose the
lingerie you like best, she can't help but be impressed with the effort!"
Survey results suggest worrying too much about picking the perfect style
is not necessary. Women who participated in the Hanes Her Way Valentine's
survey said they preferred a range of styles, with 22 percent hoping for a
classic, everyday bra; 19 percent, a super sexy bra; and another 15 percent,
an elegant, beautiful bra for special occasions.
Clark also recommends finding out her size in advance; guessing based on
height and weight usually won't work. Fortunately, most men are doing their
homework. Of those women surveyed, close to 65 percent said the lingerie they
received as gifts actually fit. And the result of a single peek in her bureau
drawer? A gift she loves. Close to 90 percent of the women surveyed said
they wear the lingerie they received as gifts if not every day, at least for
special occasions.
"Lingerie is the perfect gift for Valentine's Day because it is so steeped
in romance," said Clark. "It's about letting the woman you love feel
beautiful both inside and out."
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