The world-renowned watchmaker kick-started the festivities last week with a cocktail party at the Movado Soho, as a tribute to the 25th anniversary of the New Museum of Contemporary Art.

The limited edition Andy Warhol "Times/5" watch designed by the Pop artist, displayed at the event, is to be auctioned at The New Museum's 25th Anniversary Gala Benefit.

Guests including designers Diane Von Furstenburg, Miuccia Prada, John Waters, Ingrid Sischy and Deborah Harry and will host the slick night with other arts, fashion and entertainment luminaries.

Then Movado and Tourneau will co-host a free concert by classical violinist Sarah Chang (who also happens to be the poster girl for Movado's ad campaign), and on May 13th the American Ballet Theatre will have a one-time-only performance at the Metropolitan Opera House highlighting their spring season.

Finally, "Comin' Home to Harlem," hosted by Whoopi Goldberg, is a benefit to raise funds to support Jazz at Lincoln Center, and will showcase performances by Stevie Wonder and Vanessa Williams.