Just ask Memphis forward Pau Gasol who is being honored as the official 2001-2002 got milk? NBA Rookie of the Year.

As part of the award, Gasol will become the latest star athlete to score his own milk mustache ad and sport the famous 'stache.

Gasol's ad debuted May 28 in USA Today and will also be featured in Sports Illustrated and ESPN magazines.

The ad copy reads: "Congratulations on winning the got milk? NBA Rookie of the Year. It takes a very active body to lead NBA rookies in points, rebounds and blocks. So for the nine essential nutrients active bodies need, 3 glasses a day can't be beat, just like Pau."

"As the original protein drink, Milk is a drink that can't be beat because it's a natural nutrient powerhouse with nine essential nutrients including protein," said Kurt Graetzer, CEO of the got milk?/Milk Mustache campaign.

"The protein in milk builds muscle and serves as a source of energy during high-powered endurance exercise which is beneficial to NBA athletes like Gasol."

With so many new milk flavors to choose from in convenient, portable containers, teens find it easier than ever to make sure they "got milk" wherever they go, whether it be after practice or before the big game.

For more information on the benefits of drinking milk, log on to www.whymilk.com.