NEW YORK, Feb 4, 2002/ FW/ --- New England Patriots' Tom Brady not only received the world championship title and coveted Lombardi trophy, he also became a milk mustache celebrity in his very own ad.

Just hours after the big game, the champ's solo milk mustache ad, touting the benefits of calcium-rich milk, debuted in February 4 edition of USA Today.

The ad, which reads, "Nine essential nutrients active bodies need. Collect them all," showcases Brady to communicate that nutrient-packed milk is especially important for athletes because it contains nine essential nutrients, including bone-building calcium and muscle-building protein.

Score a Touchdown with Milk

"The milk industry is proud to congratulate Brady with a milk mustache ad to communicate to fans that nutrient-packed milk is an important part of the training table," said Kurt Graetzer, CEO of the "got milk?"â/Milk Mustache campaign.

"Drinking at least three 8-ounce glasses of milk a day is an easy way for athletes to make sure they're getting the nine essential nutrients found in milk."

Milk Blitz

Super Bowl XXXVI marks the fifth time a winning Super Bowl star has been featured in a milk mustache ad. The National Academy of Sciences recommends most adults get at least 1,000 milligrams of calcium per day, the equivalent of drinking at least three, 8-ounce glasses of milk.

For more information on the benefits of drinking milk and the "got milk?"®/Milk Mustache campaign, log on to www.whymilk.com.