Jan 29, 2004/FW/ --- Super Bowl rivals shared two final words before Sunday's game - "got milk?."

Before they pass each other on the grid iron, Jake Delhomme, Quarterback of the Carolina Panthers, and New England Patriots' Defensive Back Ty Law will face off in a pre-game Milk Mustache ad, debuting for the first and only time in the Friday, January 30, 2004 issue of USA TODAY.

The ad reads, "I want the ball. Come and get it. It's go time for Ty Law and Jake Delhomme. It's not time for friendly competition. It's go time. And we never would have made it without the 9 essential nutrients we get in every glass of milk. So this Sunday, it's winner take all. Loser thinks about it all summer."

Delhomme and Law are on the same sideline when it comes to milk's health benefits. "Milk does have nine essential nutrients like vitamin D and calcium," said Delhomme. "It helps keep a body strong."

"Before the last game, I had a nice big glass of milk and I ended up having three interceptions for the AFC championship game," said Law. "I'm going to have a nice big glass of milk before the Super Bowl and hopefully it'll work for me."

More than just the Lombardi trophy is at stake this Sunday for Delhomme and Law. Sunday's winner will also appear in his own milk mustache ad, which will debut on February 2, 2004 in USA TODAY and in the February 2, 2004 issues of Sports Illustrated and ESPN Magazine. The ads were shot by famed sports photographer, Walter Iooss, best known for his work in Sports Illustrated.

Kick a Field Goal With Milk

"Milk is synonymous with the Super Bowl and continues to be the perfect match for our product," said Kurt Graetzer, CEO of the "got milk?"®/Milk Mustache campaign. "Milk's combination of vitamins and nutrients make it an important staple for athletes of all skill levels."

This hails the seventh year Super Bowl players have starred in a special version of the famous milk mustache ad. With its powerful package of protein, vitamins and minerals, milk can help restore and re-energize your body after any workout. If you're looking for a beverage to provide the range of nutrients necessary for active people, be sure milk is part of your game plan.

For more information on the benefits of drinking milk and the "got milk?"®/Milk Mustache campaign, log on to www.whymilk.com.

The National "got milk?"® Milk Mustache Campaign is jointly funded by America's milk processors and dairy farmers: the National Fluid Milk Processor Promotion Board in Washington, D.C., and Dairy Management Inc., Rosemont, Illinois. The goal of the multi-faceted campaign is to educate consumers on the benefits of milk and to raise milk consumption. A series of educational brochures is available by visiting the milk Web site at www.whymilk.com. Bozell New York is the creative agency for The National "got milk?" ® Milk Mustache Campaign.

The tagline "got milk?"® was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.