MILAN, Sep 20, 2005/ FW/ --- Just in time for fashion week when the who’s who will be in Italia still cooing about the London and New York collections, the Byblos world expands to include not simply a new luxurious five star hotel, spa and everything one's lavish imagination could possibly desire, but an art experience that leaves one awe struck.

In this gift where color, innovation and the avant guarde fuse to form the ideal dream hotel, the brand identity of Byblos is transformed into lifestyle.

Situated in the enchanting Verona Valpolicella area only minutes from where Shakespere idealized Romeo and Juliet, where Dante Alligeri changed the course of the Italian language and where the worlds largest working Roman arena are located, the antique 16th century Villa Amistà has been bought back to life.

Boasting 20, 000 square meters of enchanted gardens, a cellar with over 300 diverse wines to choose from, a five star restaurant when one dines with silver wear designed exclusively by Giò Ponti and Alessandro Mendini under the likes of divine Rosa Cha paintings, spa and beauty treatments to die for and a swimming pool in surroundings Cinderella would dream of, this is a truly special place.

Art, design, fashion and hospitality have been merged together to give a fantastical dreamlike experience to its guests.

Each room is an individual jewel to discover guaranteeing a unique experience each time one returns making the guest reach an Alice like state as she enters Wonderland.

From the ceiling to floor the eye moves in a gradual natural passage from alfresco to Vanessa Beecroft photographs, Venetian chandeliers and Cindy Sherman images.

Peter Halley paintings set the mood in Peter’s bar and Jean Michel Othoniel’s glass sculptures reminiscent of Paris light the staircases to the entrance.

Great names of pop art, sculpture, design and photography, make the amalgamation of history and the contemporary possible in a living space. Art Hotel Byblos – Villa Amistà is an exclusive pause of reflection and delight, well-being and relaxation that goes beyond a simply experience, it is divinely otherworldly.

Villa Amista

Villa Amista

Villa Amista

Villa Amista

Villa Amista

Villa Amista