LOS ANGELES, Dec 3, 2005/ FW/ --- Last Thursday was World AIDS Day, and designer / philanthropist Kenneth Cole is at the spearhead in fighting this deadly disease, as he unveiled the ‘We All Have AIDS’ campaign to encourage millions to learn more, protect themselves, get tested and find treatment for HIV/AIDS.

Developed under the auspices of ‘Know HIV/AIDS’, the 'We All Have AIDS' initiative is a joint project by Kenneth Cole, Viacom and Kaiser Family Foundation, bringing together key entertainment, political, social and scientific leaders in an effort to foster needed solidarity and to bring light to the devastating stigma associated with those living today with HIV/AIDS.

"Our goal is to create the largest public service campaign in the history of the devastating HIV epidemic,” said Kenneth Cole in a statement.

The effort includes an arresting photograph with a compelling message about stigma that will be seen and heard by hundreds of millions via newspaper, magazines, radio and outdoor public service advertisements (PSAs), along with a new dedicated website, a t-shirt initiative and public art installation.

As part of the campaign's collaboration with KNOW HIV/AIDS, the outdoor PSAs are running across Viacom's outdoor properties, including billboard, bus and bus shelter advertising faces in the nation's largest markets.

Radio spots feature Richard Gere, Barry Manilow, Ben McKenzie, Liza Minnelli, Julianne Moore, Natasha Richardson and Mena Suvari, among others, who lend their voices and read the "We All Have AIDS" tagline aloud.

These spots will air on a number of Viacom's 179 Infinity Broadcasting radio stations, a majority of which are located in the top 50 markets.

In addition, the "We All Have AIDS" print PSAs are already scheduled to run in about 200 publications internationally, including Vogue, French Vogue, Vanity Fair, Bell' Italia, Luna, InStyle, InStyle Spain, The New Yorker, The Sunday Telegraph, Elle Belgique, Men's Journal, Out, Us Weekly, Time, People, Rolling Stone and many others.

Kenneth Cole has also created a new website, www.weallhaveaids.com that allows users to learn more about the disease and other HIV/AIDS organizations, some of which are supported by the featured participants.

Additional information is available at http://www.knowhivaids.org/, where users can locate a nearby HIV testing site and find more information about the disease as well as ways to get involved in the fight.

Limited edition "We All Have AIDS" t-shirts will be sold at Barneys New York stores, Kenneth Cole New York stores, Theory New York stores, Scoop New York, Planet Blue in Los Angeles and Louis Boston in Boston. Holt Renfrew in Canada and Selfridges in London will also carry the t-shirts.

The proceeds from the $35 t-shirt will go to the "We All Have AIDS" foundation to help further promote solidarity and the eradication of the stigma of AIDS through prevention and education programs.