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‘The Devil (Might) Wear Prada’ But She Rides A Mercedes-Benz
By: Mari Davis
Photo below: Scenes from 'The Devil Wears Prada'
Photo courtesy of Mercedes Benz

Mercedes-Benz

MILAN, Jun 24, 2006/ FW/ --- With the Spring 2007 Milan Menswear Show about to start, the opening of ‘The Devil Wears Prada’ in theaters all over the U.S. on June 30th coincides with the start of the international fashion season.

And though the focus is on the two lead characters of the film, Anne Hathaway and Meryl Streep, there is another star who does not have a speaking line, but has been involved in fashion for a long time, Mercedes-Benz.

The current title sponsor of Los Angeles and Sydney fashion weeks, and the former title sponsor New York Fashion Week, Mercedes-Benz has been supporting the fashion industry worldwide.

Hence, it’s only right that in the ‘fashion movie’ of the year, the new-generation 2007 Mercedes-Benz S-Class sedan takes center stage.

In the movie, Runway Magazine editor Miranda Priestly -- the primary architect of a formidable fashion empire -- uses the all-new S-Class as her means of transportation as she is chauffeured between meetings and events around New York (shown in Iridium Silver) and Paris (shown in Black).

The car plays a strong role in a pivotal scene as the backdrop that reveals the heart of the story, as Andy Sachs -- Miranda Priestly's unfortunate assistant, determined to succeed through her journey of self-discovery -- is chauffeured along side Miranda in her 2007 Mercedes-Benz S550.

All right, better stop here, or this would be a spoiler. Just be sure you have tickets for the movie on June 30th.

 

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