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Bally's Serene Cool
By Godfrey Deeny
Photos by: Gruber-FWD
MILAN, Mar 7, 2002/ FWD/ --- Since launching its clothing collection, Bally has always
been about elegant clothes for people who live fashion but are not its victims.
That strategy advanced serenely Sunday in Milan with the presentation of its fall-winter
2002 collection.
Quality has always been the key to Bally's image, and this season there was the usual
assortment of brilliant leathers and suedes on display in the south Milan exhibition space
where the show was staged.
However, this season, Bally's creative director broke new ground with some unusual fabric
combinations to give the collection a contemporary feel.
For instance, slick leather redingotes were worn over trim dresses in a cotton pique that
one normally associates with bathrobes.
Each season, Scott Fellows tweaks the collection by updating the color palette.
On Sunday his new shades were a dusty blue and a pale custard, both of which were flattering.
His other big idea was to play with the waistline by using bands of fabric held around the
middle with thin belts in a vaguely Japanese manner.
Bally has been a little buffeted recently by the news that its owner, Texas Pacific, was
searching for a strategic partner.
However, at the very least, one can say that since Fellows' appointment two years ago,
Bally has developed a set of coherent fashion references and an identifiable image.
That was not the case under the previous regime.
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