Bally by Scott Fellows
Bally by Scott Fellows
Bally by Scott Fellows
Bally by Scott Fellows
Bally by Scott Fellows
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Bally: Graphic Appeal
By: Karin Nelson
Photos by Gruber-FWD
Now in its second season of ready-to-wear, Bally, the newly restructured and re-energized shoe company
of yore, has begun, with the help of its American creative director Scott Fellows, to redefine its look.
"Bally is about simple clothing you want to wear," explained Fellows backstage. "For that reason there is no
imagined Bally woman - she'd be a fantasy then. We design for ourselves and for people we know." And from that
philosophy, Bally has emerged as a characteristically graphic and colorful clothing and accessories company for
women not overly edgy, but certainly not staid.
For Spring 2002, Fellows drew inspiration from the 1920s and its simple, graphic silhouettes. Tube dresses
were cut rectangular, kimono tunics fell very narrow, coats were linear with dropped waists, skirts - either
long or sheared short - were nonetheless lean. The updated flapper dress, made of art-deco square shingles,
hung simply. All the looks appeared refreshingly cool in sea foams, mint greens and steel blues.
Prints, too, took on a graphic appeal. Replacing Bally's now highly recognizable fall circular graphic is
a triangle one - inspired by Ballet Russe imagery. It embellishes the waists on simple white trousers, is
emblazoned on a metal-strapped clutch, and is molded into a kitten heel, creating a vaguely art-deco sandal.
Loosening the linear looks were the fabrics - soft, supple suedes tenderly pulled around into a wrap shirt or
hanging cleanly as a tube top, and easy cottons cut into shopping bag shapes, straps looped around the neck.
The models, presenting the looks in a relaxed manner, graced down the runway with soft, feminine hair pulled
pack into a side bun with loose curls falling down. "I did something pretty for a change," mused Vidal Sassoon's
Peter Grey, who insisted that it was OK to use ever-so-'80s mousse again. And with regards to makeup, Maria
Olsen created a strong lavender eye and a nude lip for a bold look, though not too overdone. "It's meant to be
pretty, but also a little messy," she explained.
Bally by Scott Fellows
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Bally by Scott Fellows
Bally by Scott Fellows
Bally by Scott Fellows
Bally by Scott Fellows
Bally by Scott Fellows
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