PARIS, Oct 10, 2006/ FW/ --- Founded in 1952 by Jacques Lenoir and Gaby Aghion, Chloé as a fashion house bases its strength on the current head designer and not on the name of the house. This philosophy is a double-edge sword, giving Chloé its biggest strength and also its weakest point.

The strength lies in Chloé's capacity to change instantly and not stay with a certain standard set by the fashion world. Chloé's clientele expects changes, hence when it comes, they are not surprised.

So, in times of very strong designers like Karl Lagerfeld(1965-1983 and in 1992), Martine Sitbon (1987-1991) and Stella McCartney (1995 to 2001), the brand flourishes. But during down times, the brand becomes tired and almost non-existent.

Chloé's distinctiveness is its ability to stay within its design philosophy of providing modern and wearable clothes to its clientele no matter who is its head designer.

It will stay in the annals of fashion history as the house which allowed the infusion of new blood every so often to challenge to status quo and allow a brand new designer to establish his or her own identity simultaneously as an individual and as part of Chloé.

Stella McCartney left Chloé after the Fall 2001 season to establish her own brand.

Phoebe Philo debuted her Chloé Collection during the Spring 2002 season in Paris. She left the house in January 2006.

In October 2006, Paulo Melim Andersson, 34, came to Chloe after a seven-year stint at Italian fashion company Marni.

Spring 2006 Photo by Giovanni Pucci

Spring 2007 Photo by Giovanni Pucci

Website: www.chloe.com

Press Contact for:
CHLOÉ
Marie JACOUPY
54/56 rue du Faubourg Saint Honore
75008 Paris
France
Tel: +33 (1) 44 94 33 33
Fax: +33 (1) 44 94 33 55

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