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Hugo Boss: Captain Kirk's Date Gets Dressed
Written by: Godfrey Deeny
Photo by: Gruber-FWD
Milan, Mar 5, 2001/FWD/ --- Are you ready for your spaceship, Frau Boss?
Hugo Boss staged its ready-to-wear show in the Fiera Saturday morning, and though this was the
label’s second-ever women’s collection its vision owed much of its inspiration more to ‘80s
futurism than to current trends.
The show opened with some big, to-the-ankle coats in felt.
They were asymmetrical with slanted pockets and the placement of their buttons seemed almost
haphazard.
These were followed by several high-collared jump suits with hip pockets featuring majorly large
flaps, worn with calf-high boots -- perfect for Captain Kirk’s date.
All told, fine clothes to attend a soiree organized for the cast of a sci-fi sitcom.
With high-tech computer tinklings on the soundtrack, Boss’s designer Grit Seymour sent out a
series of textured leather tank tops and skirts that were oddly accessorized with wide belts
and long gloves.
Seymour favors a soft silhouette with rounded shoulders, jodhpur trousers and loose billowing
tops.
She’s clearly a designer with her own ideas.
Boss has a billion-dollar-a-year business in men’s fashion and is clearly determined to build
its brand in women’s fashion as well.
But Boss’s success in building a massive label of tailored, contemporary clothes at a
reasonable price for the aspirational male took a very long time, and judging from this
collection its venture into womenswear won’t be an overnight success.
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