Iceberg: From Knitwear To High Fashion
By: Boyd Davis
Photo below: Paolo Gerani on the runway, Fall 2004
Photo by: Giovanni Pucci
Husband and wife team, Silvano Gerani and Guiliana Marchini, founded Gilmar Group, the company that owns the “Iceberg” brand.
Headquartered at S. Giovanni in Marignano (Rimini), Italy, Gilmar started as a small knitwear company.
Today, the company today manufactures and markets Iceberg, Ice Jeans Iceberg, History and
Gerani under the creative direction of Paolo Gerani, who was hired in 2000, for the Iceberg lines and Patricia Gerani for the Gerani line.
The Iceberg men’s line was conceived and launched in 1974, while the women’s line was launched in 1976. It would take almost two decades before Iceberg Jeans would be launching, debuting in 1995.
That same year, during the Fall 1995 season, Iceberg women’s line made its debut on the Milan runways.
Click on image to read the review and view the collection.
See the Iceberg Runway Shows:
Menswear Fall 2007
Menswear Spring 2006
Menswear Fall 2005
Menswear Spring 2005
Menswear Fall 2004
Menswear Spring 2004
Menswear Fall 2003
GILMAR DIVISIONE INDUSTRIA SPA
Via Sant' Andrea 18
20121 Milano MI
Press Contact for Iceberg
Tel: +39 02 77 71 95 55
Fax: +39 02 77 71 95 56