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Louis Vuitton Fall 2005
Paris Pręt-á-Porter Fall 2005

Louis Vuitton: An Excellent Year For An Excellent Collection
By Mari Davis
Photos by FW
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Louis Vuitton DALLAS, Mar 10, 2005/ FW/ --- Yesterday, LVMH Moët Hennessy Louis Vuitton reported a net income of one billion euros, with an 11% growth in operating income amounting to 2,420 million euros on sales of 12.6 billion euros.

This excellent performance that was achieved in a difficult currency environment during 2004 attests to the company’s continuous efforts to provide the best products in the luxury market.

Take for instance the Fall 2005 Louis Vuitton collection shown last Sunday in Paris, wherein Marc Jacobs sent an artful collection based on Europe’s romantic past but firmly footed for today with an optimistic look in the future.

Choosing the somber colors of fall and basic black as his main color palette the New York-born designer mixed slim lines with flowing silhouettes, cutting pencil skirts flaring regally into godets intermingling it with herringbone coats nipped at the waist swelling into gores.

Baby collars and jewel necklines gave the collection a very demure feel. Wide lapels trimmed with fur and the LV monogram strategically placed added the luxurious sensation that has always been present in all of Louis Vuitton’s collections.

Not forgetting the company’s bread and butter, Marc Jacobs also made sure that the latest leather goods designed by Takashi Murakami, the Monogram Cerises were represented generously during the show.

With a collection like this, it will not surprising if the reported 1.3 billion euros 2004 operating incomes for fashion and leather be surpassed for 2005.

And with Uma Thurman, who by the way sat front row at the show, gracing the Louis Vuitton advertising campaign, let it be said that Marc Jacobs got everything under control to continue Louis Vuitton’s market dominance when it comes to luxury goods.

 

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