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Missoni’s Adventurous Fashionista
Milano Moda Donna (Milan Fashion Week) Fall 2007
By Mari Davis
Photos by Giovanni Pucci
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Missoni Missoni DALLAS, Apr 29, 2007/ FW/ --- If for Spring / Summer 2007, Missoni is all about the passionate fashionista, the Missoni woman turn adventurous for fall with dirndl minis, color blocks coats and degradés dresses.

And, of course, there are the famous Missoni knits in the house’s signature stripes. Knitted coats with shawl collar and trimmed at the wrist with fur, pullovers with raglan sleeves and boat neck created in two-tone of stripes and solid, and wrap dresses that reach just above the knee – Missoni fans will just love these!

Still, Angela Missoni’s new mood of adding other fabric like leather, degradés and solid colors, plus the leather strips arranged in graphic from around the waist area as a trim this season, expands Missoni’s clientele while the brand evolves.

With its 54 years of history, Missoni has technically gone through at least three generations of fans and clients. With the leading edge Gen Y already in their late twenties and its sub branch, the echo boomers beginning to enter the work force, Missoni’s evolution as a brand is timed just right.

While catering to its traditional clients, it is also attracting new ones. Because, truly, how can a young lady say no to the multiple variants of the dirndl mini proposed as drop down waist skate shape skirt, or with a bustier belt in carbon atom format.

Then, there are the gowns and cocktail dresses with crisscrossed straps that are just perfect for the evening socials at the college campus or at home during the holidays.

 

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