DALLAS, Apr 24, 2007/ FW/ --- When Miuccia took over the creative helm of Prada in 1978, Generation Y was just being born. Today, they are a new market force in North American demographics as they define style and dominate pop culture.

Though Gen Y is the most commonly used term for this group, the terms Echo Boomers (as they are children of baby boomers) or Millennial Generation (Millennials for short), what everyone agrees is that they were the first generation who grew up with computers and video games.

Born between the 1970s and the 1990s, at the cusp of the digital revolution and to parents who taught them to celebrate their individuality but also be team players, they inherited from the best of worlds.

And for them, the Prada Fall 2007 collection is perfect – individualistic but based on the classics, fashion forward but not too futuristic to look sci-fi. Miuccia Prada stripped down all the non-essentials and proposed a refined form of fashion.

Sartorial double-breasted coats and double-breasted dress suits in gray for the leading Gen Y who are already in the work force; the scrunched silk (looked like seersucker from afar) pencil skirts that graduated from green to orange can be shared by working girls and college coeds.

Strictly for girls in the university and those Gen Y members who are still in high school are bright colored knee-high socks. Of course, it is open season for the stacked heel two-tone patent leather shoes.

New this season are the collarless and sleeveless coats and jackets that are sometimes layered over fur tunics. How about that for subtle luxury!

The silhouettes might look traditional, but the fabric treatment is definitely progressive and advanced. Best of both world, remember? If it does not fit into Gen Y’s make up, what will?

Prada

Prada

Prada

Prada