Valentino: Master of Design Opulence
By: Boyd Davis
Photo below: Valentino on the runway, Fall 2007
Photo by: FW
Valentino was born Valentino Garavani in Voghera, Italy in 1932. He studied French and fashion design
at the Academia de'll Arte in Milan (1948), in preparation for his move to Paris.
In Paris, he worked
as assistant designer to Jean Desses and Guy Laroche (1955-1958). In 1960, he returned to Italy,
and established his company in Rome.
In 1962, he presented his collection in Florence. During this time, his clientele is already
a who's who list of the rich and famous - Jacqueline Kennedy, Princess Margaret and Elizabeth Taylor.
In 1965, he received the Neiman Marcus Award, and during the rest of the 1960s, Valentino would
gain international fame. He will be a member of the elite group which would make the "Made
in Italy" label famous and equate it with luxury goods.
Valentino's signature style is "opulence" He is known for his meticulous detailing and
magnificent embroidery. The perfection of luxury in Valentino is never ostentatious, but rather
a very strong yet discreet appeal of shades stolen from precious stones, from the impalpable
delicateness of powder and milk. Absolutely unique, incredibly elegant Valentino style contain
all the best italian fashion design and style.
In 1998, Holding di Partecipazioni Industriali (HdP) acquired Valentino with plans of
creating a new luxury goods group.
In 2002, HdP sold the company to Marzotto, another Italian luxury goods group which includes
Hugo Boss, world-wide leader in menswear, and the Marlboro Classic, Gianfranco Ferre Studio
and M Missoni licenses.
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