A playful tribute to femininity and an alluring homage to the world’s emblematic screen icons, the new Sergio Rossi store design concept celebrate womanly beauty and power, with the shape of the furnishings Inspired by the high heeled shoe’s curvaceous silhouette.
In collaboration with Sergio Rossi’s Creative Director, Francesco Russo, the London-based design company, Studioilse, translated the core values of the Sergio Rossi brand to make the new concept store. Originally opened in 2007, this prestigious Shinjuku Takashimaya flagship offers a 40 square meters retail selling floor that invites the customer to two, distinct, mise-en-scène to enjoy and try on the shoes.
Symbol of seduction, the Italian shoe made by Sergio Rossi, is placed center stage in two contrasting areas of the store: the “Front Stage” and “Back Stage.”
The “Front Stage” centers on a large, brass and glass sculptural display cases flanking an array of brightly-polished brass multi-level display cubes and a classical red velvet chaise longue.
A black and white herringbone-pattern Italian marble floor picks up the click of heels. A cluster of brass lights hang at varying heights from the ceiling, a spectacular dressing room open to the public. On walls, skin-toned curtains.
In contrast to the “Front Stage,” the “Back Stage” offers a darker, more intimate setting for male/female seduction to be played out. A combination of dramatic furnishings and domestic comfort it is enveloped by deep blue walls of floor-to-ceiling curtains. A sweeping, voluptuous blue velvet curvy sofa sits on plush blue carpet layered with a zebra skin that beckons bare feet. A wall of Franco Albini-inspired étagères takes the customers into the Men’s area characterized by a masculine atmosphere with a consolle fumoir, a CAB chair by Cassina desgined by Bellini and an Albini-inspired etageres in wood.
To celebrate the refurbishment of its Shinjuku Takashimaya flagship, Sergio Rossi will host an in store cocktail on November 2nd, from 6.00 to 8.00 pm, followed by a private cocktail and dinner featuring a preview of the Spring Summer 2013 Collection, at Grosvenor Place.
The event will be hosted by Christophe Mélard, CEO and President of Sergio Rossi and Francesco Russo, Creative Director,
SERGIO ROSSI Shinjuku Takashimaya
5-24-2, 3F, Sendagaya,
Shinjuku-ku, Tokyo, 151-8580