NEW YORK, Nov 1, 2011/ — Soccer fans: yet again, you’ve proven to the world that pink certainly is your color. Last week, PUMA announced that the Dr. Susan Love Research Foundation is the 2011 beneficiary of Project Pink.
Program supporters actress Nina Dobrev , soccer icon Julie Foudy , and current soccer stars Marta, Amy Rodriguez , Leslie Osborne , Karina LeBlanc, Alex Scott , and Tasha Kai helped raised the $103,500 by tweeting with their fans. And yes, the amount include the full $25,000 pledged by PUMA as the result of over 25,000 Tweets using Twitter hash tag #projectpink.
“We are thrilled to be the beneficiary of the Project Pink proceeds and are at awe of our supporters who voted for us and tweeted every day,” said Naz Sykes, Executive Director of the Dr. Susan Love Research Foundation. ”
2011 marks year two for PUMA and Project Pink. Building upon the program’s foundation as an awareness-builder and fundraiser in support of the fight against breast cancer, year two continued with Project Pink’s charity contest at puma.com/projectpink and PUMA’s pledge to donate 100% of profits from the sale of Project Pink Collection gear.
New supporters came on board to help drive awareness and #projectpink Tweets (thanks, @JulieFoudy and @ninadobrev!), the product line expanded with new fun graphic tees and wristbands, and a “Score a Goal Against Breast Cancer” program drove additional donations at tournaments throughout the season. And, in partnership with all six teams of Women’s Professional Soccer, Project Pink games also came back in a big way.