Strangelove NYC Creates Unisex Floral Fragrance

Exclusive To Harrods: “lostinflowers”

LONDON –  strangelove nyc combines the purity of flower essences blended with oud to create their fourth scent, lostinflowers, launching today exclusively at Harrods, London — adding a romantic and joyful addition to a collection of sensual niche fragrances including deadofnight, meltmyheart and silencethesea.

Founder Elizabeth Gaynes and Creative Director Helena Christensen set out to create their latest composition as a unisex fragrance that was fresh and floral, yet, like other scents in their collection, a complex blend of unusual ingredients with intoxicating impact. Working once more with New York-based master perfumer and scent artist, Christophe Laudamiel, the longtime friends have created a niche fragrance so unique and exquisite, it is sure to captivate and delight.

An innocent yet seductive blend, lostinflowers, combines the euphoria of champaca from India with the gentle purity of muguet and real tagette flowers, the aphrodisiac power of natural gardenia enfleurage, the striking richness of saffron and the deep magnetism of rare oud. This happy fragrance features large amounts of pure and natural Indian champaca, one of the most expensive and rarest of ingredients in perfumery. Known for spreading joy and uplifting spirits, champaca was used in ancient times as a mood enhancer.

Elizabeth Gaynes, founder of strangelove nyc says: “We are so excited to launch lostinflowers – our homage to newfound love. This scent is ethereal yet compelling, filled with the intoxicating joy of pure floral essences. It will have a mesmerizing effect on the wearer, and is sure to leave all it touches lost in the beauty and power of flowers.”

Helena Christensen, the brand’s creative director said: “lostinflowers evokes the thrill of new love, capturing that electric moment of discovery when destinies collide: lost in time, lost in romance, lost in flowers. This profound scent is sure to captivate wearers and ignite new love.”

The fragrance, presented in a delightful blush coloured box, will feature the brand’s unique 24kt gold plated lid with an inlay design based upon the Golden Ratio. Launching exclusively at Harrods this September 2017, within the store’s newly extended Salon de Parfums located on the 6th floor, the fragrance will be available both as a pure perfume oil and a highly concentrated eau de parfum.

lostinflowers will be available as a 50ml and 100ml eau de parfum and a 10 ml precision roll-on pure perfume oil, along with a 1.25 ml pure perfume oil necklace. Apply on pulse points to delight the senses and invite possibility.

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