#ThrowbackThursday: On May 13, 2015, INC International Concepts unveiled its first TV commercial starring Heidi Klum as part of the brand’s “30 Years of INC” celebration and national advertising campaign. The commercial debuted nationwide on the same day. Based on her long-standing relationship with INC, Klum had a strong vision for the creative direction of the spot and worked with Macy’s to assemble a team of renowned creative partners, including longtime collaborator Rankin. In addition to recording the vocals, a rock’n’roll inspired tribute to INC’s 30th, Klum commissioned Ian Love to write and produce the track. The INC Brand Ambassador