Trend Alert: Modern Bohemia for Summer 2015

HM Summer 15 Campaign (2)Modern Bohemia sets the mood at H&M this summer, with kaleidoscopic paisley sundresses and tie-side bikinis, as well as tropical leaf prints on long flowing skirts and bikini tops.

Monochromatic dressing makes an impact, whether it’s white lace-front tunics, vest tops and frilled skirts, or black knot-fronted gowns and long-sleeved dresses that are perfectly accessorized with decorative silver necklaces.

Bikinis are the essential of the season, especially a frilled one-shoulder bandeau with frilled bottoms, or bikinis that are held at the front and side by decorative metallic rings.

“This collection is everything I love about summer – bikinis for long days at the beach, romantic prints on flowing dresses for endless nights with friends,” says Pernilla Wohlfahrt, Head of Design at H&M.

The commercial and full print campaign stars Joan Smalls, Natasha Poly, Doutzen Kroes and Adriana Lima, who take the roles of action heroes with a mission to get to the shore and celebrate the best of summer. Meanwhile, the print campaign features the supermodels walking on the beach in a series of key high summer looks.

Photos courtesy of H&M

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