TRESemmé Named Official Hair Care Sponsor of Mercedes-Benz Fashion Week

NEW YORK, Feb 4, 2012/ — TRESemmé, the #1 styling brand in the US, returns as the official hair care sponsor of Mercedes-Benz Fashion Week for the eighth consecutive season.

TRESemmé shows women how they can achieve runway-ready looks at home, straight from Mercedes-Benz Fashion Week.

TRESemmé Stylist Jeanie Syfu will be creating fashion-forward looks at the Charlotte Ronson, Tracy Reese and Rebecca Minkoff shows. Fans can find out how to recreate the looks at Mercedes-Benz Fashion Week by logging on to TRESemme.com and checking out the brand’s Facebook, YouTube and Twitter updates (#TRESemmeMBFW) to get Jeanie’s hair how-to’s.

The TRESemmé Salon and Lounge, located inside Mercedes-Benz Fashion Week, will be offering guests a chance to achieve chair-worthy hair through complimentary dry-styling sessions. In addition, guests can pose for professional photos and receive free samples of the new Split Remedy Collection, available in stores this March.

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