Very.com partners with America’s Next Top Model

NEW YORK, Mar 13, 2012/ — British online retailer Very.com celebrates the launch of its U.S. website with a partnership with America’s Next Top Model’s British Invasion for Episode 3 of the brand new series.

Featuring Very.com’s collections throughout the episode, the model’s challenge sees two teams tasked with creating an ad campaign for Very.com, organizing everything from casting and wardrobe, to styling and make up.

Watching over the two teams’ progress is new judge Kelly Cutrone, whose PR and brand strategy firm People’s Revolution represents Very.com. Cutrone’s personal involvement with the brand makes sure the girls are kept firmly on their toes: “For me, this shoot was more intense than ever; not only was I creating a campaign for my client, but it was being televised” says Kelly.

Stepping behind the camera proves more difficult than the girls first thought, making for one of the most explosive episodes yet. Tune into CW at 9pm on Wednesday 14th March to find out what really happened on the shoot!

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