Tommy Hilfiger Launches Tommy Hilfiger 'Woman'
New Line To Meet Growing Demand In the Plus Size Arena
NEW YORK, Jan 8, 2001/ FW/ --- Tommy Hilfiger has a New Year's gift to the plus size woman, a whole new set of
wardrobe!
Tommy Hilfiger Corporation announced today that it is launching Tommy Hilfiger
"Woman," a large size collection. The line, which will be an extension of the
existing women's sportswear line, will debut at retail for the Fall 2001 season
and will go to market in March 2001.
Retailer demand, research and customer inquiries -- including numerous requests
addressed to the tommy.com website -- have reinforced the Tommy Hilfiger
Corporation's belief that there is a need for stylish, classic, All-American
options in the plus size market.
As one third of American women wear size 16 or
larger, Tommy Hilfiger Women will fill a void in the marketplace for youthful,
casual, fashion-forward clothes and also allow the company to react to consumer
needs. The new size extension of the existing women's sportswear line, will
allow Tommy Hilfiger to reach this category of style-conscious customers in the
market.
The design and styling will mirror the look of the existing women's line --
classics with a twist and in colorful choices. Available in sizes 14-22, Tommy
Hilfiger Woman will be the status brand for women who seek a youthful, stylish
look.
The line will offer top key items, balancing sensible basics and fashion
items. The line is expected to launch with the best of Tommy -- including the 5
pocket, carpenter, and bootleg jeans, stonewashed chinos, signature button-down
oxford shirts, pique polos, rugby knits logo tees and sweaters, as well as
selected outerwear styles.
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