Talk about "throwing money in the toilet, literally."

The irreverent six-week, advertising campaign by Change Daily!, a company that markets underwear, loungewear and sleepwear, takes the age-old writing on a bathroom a step farther with advertising pictures in men's restrooms that talk.

According to Gary Leon, SVP of Change Daily!, the company has purchased 300 frames in key bathrooms around the country.

From August 19 to September 22, the talking urinal posters will be seen at better bathrooms in Los Angeles, Dallas, Boston, St. Louis, Chicago, Seattle, Philadelphia, Pittsburgh, Houston, Austin, Washington D.C. and Baltimore.

"We're capitalizing on a captive audience," says Leon, "you could say we're putting our ad dollars in the toilet."

"We really wanted to get to the heart of the consumer while capturing the humor of our product," adds Colette Landi Sipperty, VP of Change Daily! PR and Marketing. "These talking frames bark sillinesses such as 'Hey, don't you stir your drinks with that?' and 'Want to try a career in Urinal Broadcasting?'

"It's all in good fun to make someone chuckle," says Leon, who has worked for more than a decade with the industry's foremost undergarments experts.

Although the undergarments are being promoted in only men's restrooms, the Change Daily! Collection consists of product for men, women and children.

Change Daily! is also launching an aggressive marketing program targeting college students with on-campus food bags and a joint promotion with Artisan Home Entertainment's National Lampoon's Van Wilder DVD release.

Change Daily!, a wholly owned division of Windsong Allegiance Group, LLC, is available in over 1300 department stores nationwide including: JCPenney, Boscovs, Filenes, Younkers, Fred Meyer Robinson's May, Carson's, Hecht's, Famous Barr, Foley's and Stage Stores.