Click here to watch video of different views of the new Prudential Financial billboard in New York's Times Square

NEW YORK, Dec 13, 2002/ FW/ --- New York's Times Square is world renowned for its huge, flashing signs that capture the attention of millions of tourists every year. And now, you can change what one of the largest, brightest signs shows with a simple phone call!

The Prudential Financial sign wraps around the corner of a Times Square building and it's huge. Best of all, if you want to change the colors and images shown, just call a toll-free number.

The 5,000 square foot, 200,000-watt sign features the company's name and its "Rock" logo spanning the globe. Among your choices are a spiralling array of colors, a calm, peaceful waterfall and a red, white and blue patriotic-themed sign.

The sign is the first of its kind that the public can change with a free phone call. Measuring 123-by-50 feet, it is one of the first interactive signs ever built in New York City.

The sign can be changed by calling 800-778-4665. For more information, visit www.prudential.com.