DALLAS, Aug 22, 2002/ FW/ --- New York-based internet retailer Bluefly reported that net sales for the month of July 2002 increased by over 46% to approximately $2.2 million from approximately $1.5 million for July 2001.

Bluefly.com has distinguised itself with discounts of up to 75%, products from over 300 designers and a 90-day money back guarantee is proving that internet retailing can be profitable.

With its aim of providing the world's first full service outlet store for designer fashions, the company's innovative website is designed to eliminate the "hit-or-miss" aspect of off-price shopping by allowing shoppers to see only those products that are available for sale and match their interests

Last month, in collaboration with TogetherSoft, a North Carolina based software company, Bluefly, Inc. initial efforts has been started to rebuild and relaunch Bluefly.com as well as create an inventory management system.