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Nautica Europe Transitions to Nautica Apparel
By Boyd Davis
DALLAS, Apr 11, 2003/ FW/ --- Nautica Enterprises announced last Wednesday that it is closing
Nautica Europe and transition all its functions to Nautica Apparel, the company's worldwide
brand licensing subsidiary.
Nautica's transition strategy was developed to limit the company's European financial
investment and allowing for the expansion of Nautica brands european market share.
According to the announcement, Christopher Heyn, Nautica Apparel President, Inc, will initiate
finding alternative arrangements as well the licensing efforts.
Greece, Turkey and Eastern Europe through Ridenco will fall under this plan, allowing
for licensing of the Nautica brand as well as expansion plans to include Italy with showrooms
located in Milan and Bologna.
Nautica Apparel is also currently evaluating a proposal to license the Nautica brand in
Spain and Portugal.
Nautica Enterprises had already closed its sales offices in Germany, and has plans to close
both offices in France and London.
The transition plan is expected to be completed by the second half of fiscal 2004.
Harvey Sanders, Chairman, President and Chief Executive Officer of Nautica Enterprises,
Inc., recently commented "The Company strongly believes in the long term worlwide opport-
unities for the Nautica brand and remains committed to Europe."
According to Sanders, two important objectives of the transition plan is to limit Nautica
Enterprises exposure of capital investment in Europe while expanding the platform to achieve
the company's goals in the European marketplace.
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