The agreement will provide fashion and technology savvy consumers a wider range of mobile products and services to complement their style preferences.

The marriage between the Motorola and Phat brands will include the development of co-branded products such as Motorola iDEN(R) handsets, technology content and accessories. The products and services will be made available at Phat Farm stores, the Internet and select retail channels.

Kimora Lee Simmons and Russell Simmons will endorse the co-branded products as part of the Phat Farm overall marketing strategy during the term of the agreement, January 1, 2003 - December 31, 2005.

"After successful Phat Farm and Motorola programs in 2002, it seems natural to expand our relationship to continue to design phones that combine the latest technology with a great sense of fashion appeal for our customers," said Russell Simmons, founder of Phat Farm.

"We are always looking for new partners with creditability, expertise in their industry, and that respect the buying power and the needs of our consumers. We have found a great alliance in Motorola."

"Mobile phones are intrinsic to the lifestyles of the hip-hop generation, and no brand does cell phones better than Motorola. The Baby Phat and Motorola relationship is exciting and will be bringing revolutionary items to market over the next couple of years," said Kimora Simmons, founder of Baby Phat.

"The Phat brands are clearly identified as leaders in the fashion industry and the addition of Motorola iDEN handsets and accessories to their fashion lines will enable customers to further personalize their mobile experience in ways that reflect their individual styles," said Peter Aloumanis, vice president & general manager of US Markets Division iDEN Subscriber Group. "