MILAN, Jul 20, 2005/ FW/ --- Just in time for the Milan Womenswear Show that is slated on September 24 to October 2, Tommy Hilfiger Europe will unveil its first free-standing retail store.

In an announcement last week, Tommy Hilfiger Europe B.V., a subsidiary of Tommy Hilfiger Corporation, the company revealed its plans to open a new commercial complex in Milan to house its offices, retail store, and adjacent concept entertainment space and a retail store at the prestigious Piazza Oberdan.

According to the statement, this marks the Company's first step in increasing its presence in Italy since it acquired the rights to full distribution and management of the Tommy Hilfiger brand in Italy from former distributor Fincom, SPA in March 2005. This also marks the introduction of the Company's first retail location in Milan

We believe a central Milan headquarters for our wholesale and retail operations in Italy will truly anchor the Company's position in this most critical of fashion markets," commented Fred Gehring, Chief Executive Officer of Tommy Hilfiger Europe in a statement.

The Milan store design will be unique to the Tommy Hilfiger global retail portfolio, representing a marriage of local architectural elements with modern, American influences.

The product presentation is inspired by Italian merchandising traditions, and incorporates a mix of antique and modern materials, such as high gloss fixtures and industrial steel paired with aged chestnut flooring.

The concept entertainment space will evolve in its functionality from time to time as inspired by seasonal themes and events.

The adjacent retail store, measuring approximately 160 square meters, is scheduled to open in mid-September of 2005, and will carry Men's and Women's Sportswear, Hilfiger Denim and select accessories.