LOS ANGELES, Mar 1, 2006/ --- Revlon roll out of two new strategic brand initiatives during the fourth quarter of 2005 turned out to be very successful, helping to increase its net earnings for the period to $64 million, a 39% increase from $46 million in the fourth quarter of 2004.

In its financial statement filed today, the worldwide cosmetics, skin care, fragrance, and personal care products company reported that net sales in the fourth quarter of 2005 advanced 16% to $438 million, compared with net sales of $378 million reported in the fourth quarter of 2004.

This growth was primarily driven by North America, stemming from the Company's strong sell-in of its two new brand initiatives for 2006.

Also contributing to the strong sales performance was growth in International, despite unfavorable foreign currency translation. Excluding the impact of foreign currency translation, net sales for the Company advanced approximately 17% versus year-ago in the fourth quarter of 2005.

In International, net sales for the quarter grew approximately 4% to $132 million, versus $127 million in the fourth quarter of 2004. This performance reflected growth in each of the Company's International regions, partially offset by unfavorable foreign currency translation. Excluding the impact of foreign currency translation, International net sales were up approximately 7% versus year-ago.