DALLAS, Apr 6, 2006 / FW/ --- Martha Stewart is expanding her brand to Macy’s with the development of a new Martha Stewart Collection exclusively for the department store as announced today in a joint release by Martha Stewart Living Omnimedia and Federated Stores.

According to the announcement, the new brand is expected to debut in all Macy’s stores across the U.S. as well as online at www.macy’s.com in Fall 2007.

The new Martha Stewart Collection line, which will be created by the MLSO design team under Martha Stewart’s direction and supervision encompass a broad range of home merchandise - including bed and bath textiles, housewares, casual dinnerware, flatware and glassware, cookware, holiday decorating and trim-a-tree items - developed especially for the more upscale, traditional Macy's customer.

Macy's also expects to sell other Martha Stewart-branded products, potentially including home furnishings, holiday celebration concepts, bridal registry items and a full assortment of "how-to" books and cookbooks, as well as merchandise in categories new to Macy's, such as outdoor entertainment and holiday-specific food preparation.

The agreement is for five years, beginning in 2007, with options for renewal.

Meanwhile, on a different announcement, Federated Department Stores, owner of Macy’s reported total sales of $2.257 billion for March, an increase of 64.7% compared to $1.371 billion during the same period last year.

On a same-store basis, Federated's March sales were flat, which is consistent with the company's guidance of flat to +1 percent.