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Coca-Cola Becomes Decadent With New Godiva Belgian Blends Beverage
By Heide Winkenwerder

LOS ANGELES, Apr 18, 2006/ --- Chocolate-flavored drinks will be the new offering this summer from Coca-Cola as the Atlanta-based company teams up with Godiva Chocolatier to bring ‘Godiva Belgian Blends,’ a new line of premium blended indulgent beverages.

On an announcement today, the two companies confirmed the roll out on July 31, 2006 of Dark Chocolate Mocha, Milk Chocolate Mocha and French Vanilla Latte flavors, the three offerings of the Godiva Belgian Blends series.

Look for them at convenience stores, supermarkets and other retailers in stylish 9.5 fl. oz. glass bottles - in singles and four packs at the end of July.

"Collaborating with Godiva on a beverage line like this is a great opportunity for Coca-Cola North America, and builds upon the reputation of both companies for high quality, consumer-preferred products," said Don Knauss, president and chief operating officer, Coca-Cola North America in a statement.

A division of the Campbell Soup Company, Godiva Chocolatier has production facilities in Belgium and the U.S.

Recognized around the world as the leader in fine chocolates, from its famous truffles and shell-molded chocolate pieces to its European-style biscuits, gourmet coffees, and hot cocoa, Godiva Chocolatier has been dedicated to excellence and innovation in the Belgian tradition for 80 years.

"This is a great opportunity for us to extend our strong portfolio of licensed products by combining the world's leading premium chocolate brand with the beverage marketing expertise and distribution capabilities of Coca- Cola North America, "said Jim Goldman, President, Godiva Chocolatier Worldwide in a statement.

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