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IZOD Sunglass Collection Expected To Be In Stores Spring 2007
By Mari Davis

Izod DALLAS, Jun 14, 2006 / --- Great news for Izod fans! Beginning Spring 2007, they can sport Izod non-optical sunglasses that capture the sport-spirited styling of the brand.

In an announcement this week, Phillips-Van Heusen, owner of the Izod brand has entered a licensing agreement with B Robinson Optical Inc. to produce a collection of men’s and women’s eyewear under the Izod label.

The collection, which is expected to hit store shelves during Spring 2007 will bring the recognizable brand's fresh, clean attitude of the IZOD brand to eyewear.

Sunglasses are the latest addition in the continued expansion of IZOD lifestyle product offerings, which currently cover over fifteen categories, including men's, women's and children's dress and casual apparel, accessories, intimates, soft home goods and ophthalmic eyewear.

Izod Eywear will be offered in four exciting groupings: IZOD Classic, IZOD XFG (X-treme Function Golf), IZOD PerformX and IZOD LX (Luxury Sport). The first collection will include frames made of acetate, metal and metal combination.

A selection of updated, traditionally styled shapes will be balanced by sport-inspired retro aviators, oversized shields and unique wraps.

Keeping with IZOD's reputation for color, the collection will feature a broad color palette of new fashion colors, incorporating bright red, yellow, orange, blue and green into both the frames and lenses, as well as classic colors like black, brown, and tortoise. Select styles feature colored temple tips and double laminate techniques.

Custom logo applications include hologram hot stamps, laser engraving and inset metal logo plaques. Functional details like the popular "soft touch" matte finish and inside ridging for firmer grip bring performance-enhancing details to this collection. Each style in the men's collection will also feature polarized lenses.

IZOD sunglasses will be available at major department stores, specialty stores, and sporting good stores nationwide.

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