DALLAS, Jul 21, 2006/ FW/ --- Bernt Ullmann, President of Phat Fashions confirmed today the appointment of Paula Rosado as Vice President Marketing & Public Relations for Baby Phat and KLS by Kimora Lee Simmons.

A veteran of Tommy Hilfiger U.S.A Inc., where her recent post was VP Public Relations for Global Marketing, Rosado’s new role makes her responsible for worldwide marketing execution, strategic positioning, marketing communications and programs, and public relations for the brands.

"I am delighted to have an exceptional marketer of Paula's stature join our team. She has an incredible track record, and I look forward to working with her," said Kimora Lee Simmons, president and creative director for Baby Phat and KLS by Kimora Lee Simmons.

Based in New York, Rosado reports to Simmons.