LOS ANGELES, May 29, 2007/ FW/ --- With the mantra, ‘Fashion is not a luxury; It’s a right,’ Sarah Jessica Parker joined forces with Steve & Barry to celebrate the launch of BITTEN, the actress’s first-ever apparel line, last week in New York.

With price points of $19.98 or less, BITTEN is an affordable collection of sportswear for women of all ages and sizes created by Parker along with a team of designers.

Inspired by the NBA star Stephone Marbury’s Starbury™ line, a collection of high quality, affordable sneakers and clothes -- including a $14.98 sneaker Marbury wears on-court for the NY Knicks, the name of the label ‘BITTEN’ came from Sarah Jessica Parker’s reaction when she was first introduced to Steve & Barry's.

Parker was blown away by the company's mission of trying to eliminate the incredible pressure young men and women feel to spend top dollar on fashion merchandise so that they will be accepted by their peers. The actress was "bitten by the Steve & Barry's bug" after walking into a Steve & Barry's store for the first time.

"Women should be able to wear great clothes and not lie in bed at night feeling guilty about how much money they've spent," said Parker in a statement.

"Steve & Barry's has made me a believer: High quality, luxurious clothes do not need to cost as much as we've been led to think," she added.

To celebrate the launch, Steve & Barry’s is offering a chance to win a once in a lifetime opportunity to meet and shop with Sarah Jessica Parker to three lucky winners.

The nationwide promotion, "Take a Bite of the Big Apple! Get BITTEN with Sarah Jessica Parker," begins on June 7th. Entry forms can be downloaded at www.bittensjp.com

To enter, print out entry forms and bring it to participating Steve & Barry's location on June 7th between 7am and 11am local time. Only a limited number of forms will be available in stores during this time.

Winners will receive an all-expense trip for two to New York for a private shopping spree with Sarah Jessica Parker.

The BITTEN Spring/ Summer 2008 collection will be available at Steve & Barry’s locations nationwide. By August (the unveiling of its fall line), the BITTEN Collection will offer approximately 500 apparel and accessories pieces in a full size range from XS-XXL in tops, 0-22 in bottoms, and 5-11 in shoes.