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For Father’s Day, It’s Not Just Neckties Anymore

WASHINGTON DC, May 30, 2007/ FW/ --- According to NRF’s 2007 Father’s Day survey, the average spending for a gift for dads this June will be $98.34, which will total $9.9 billion when everything had been tallied. And thank goodness that all of it will not go to neckties!

From the survey, it was revealed that most dads would get a greeting card (69.9%), which will be accompanied with a special outing such as dinner (42.7%).

Or Dad can receive an apparel item (37.1%), which hopefully is not a necktie, a gift certificate or gift card (29.9%), consumer electronics or computer related accessories (17.8%), sporting goods or leisure items (13.9%), tools or appliances (13.6%), and home improvement or gardening tools (12.4%).

But it’s not only dad or stepdad (50.1%) who will receive gifts. Family members and friends who are dads will also be remembered. More than a fourth of consumers (28%) will buy a gift for their husband and 7.7 percent will splurge on their son. Consumers will also spend on their grandfathers (3.8%), brothers (4.6%) and godfathers (1.1%).

And, here’s the clincher, though the holiday is for dad, men will still be spending more than women this year with men planning to spend $100.72 on average versus women’s average of $96.09.

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