Vera Wang Headlines Hewlett-Packard’s ‘Empress of Style’
By: Heide Winkenwerder
Photo below: From the Fall 2007 Vera Wang Collection
Photo by Giovanni Pucci
LOS ANGELES, Apr 29, 2007/ --- Most of you had seen it on TV, designer Vera Wang stars in the current Hewlett-Packard TV spot for its ‘The Computer is Personal Again,’ advertising campaign.
The first woman to be featured in HP’s award-winning advertising campaign, Vera Wang plays herself and at the end of the commercial, a web address
www.hp.com/vera is flashed on the screen.
Visiting this microsite, HP has a prepared a multi-media presentation named ‘Empress of Style’ and gives a behind the scene look on Vera Wang’s Fall 2007 catwalk show in New York last February.
With Vera Wang narrating, she tells the story on how an idea for a dress turns into a collection and then the runway show presentation to media and buyers.
The storyline is already very interesting. And with the added features of being able to drag and drop, looking closely at an image with the click of a mouse, it becomes very engaging.
It has the feeling of a fairytale; when you start, you cannot leave until the whole story is finished.
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